SERVICES PROVIDEDThe world of Uber operates on the extremes of scale.
We balanced the deafening roar of the Minardi Twin Seater F1 experience at Melbourne’s Formula 1 GP against the quiet, intimate freedom of JUMP! e-scooters across Auckland’s scenic cityscape. This was an exercise visualising speed in all its forms, proving that progress feels just as profound at three hundred kilometres an hour as it does at twenty.
Event Cinematography & JournalismBottling the raw adrenaline of the Albert Park circuit and the tactile freedom of Auckland streets into immediate, visceral frames.
Social Animation & Ad GenerationCrafting high-energy digital assets that cut through the noise and compel the viewer to engage both at the track and from their homes with live and immediate content.
Photography Launch PackagesDelivering high-impact visual assets for the JUMP e-scooter launch in Auckland, capturing the F1 twin seater vehicle in motion, profiling prize winners and featured celebrities, and documenting the overall presence of the Uber Zone at the Grand Prix.
INSTRUCTIONAL VIDEO & ANIMATIONTranslating functional safety protocols for JUMP! into playful, progressive visual rhythms that educate without sacrificing style; as well as Uber Zone pickup and drop off information for F1 Patrons and VIPs.
We refuse to be spectators;
the camera rides shotgun.
Standard event coverage is passive and safe. We chose to immerse ourselves entirely in the chaos and thrill of the experience, ensuring the viewer feels the wind and the vibration of the track rather than just observing it from a distance. We swapped tripods for momentum.
Adrenaline is a universal language
JUMP by Uber
When Uber introduced JUMP to the Southern Hemisphere, the ambition was not merely to launch hardware, but to rewrite how a city breathes. Across the waterfronts and hill inclines of Auckland, electric micro-mobility represented a quiet revolution in urban freedom.
Social Momentum
Momentum was our primary character throughout this production. Whether we were strapped alongside Scotty James at Albert Park or tracking sunset over the Auckland harbour on a JUMP scooter, we let velocity dictate our framing. We wanted the audience to lean into every curve whilst sharing crucial safety and compliance information in a vibrant and digestible manner.
Shifting public perception from urban congestion to personal autonomy by framing electric transit as an intuitive extension of human curiosity.